LOREAL
LOREAL
Problems:
- The market was supplied by the baggage parties
- Often duplicate and counterfeit products
- Original product price (& retailer’s margin) would be higher
- Subsequent local promotions will increase the market size
- Partner product Garnier was available, but the L’Oréal was not sold
- Brand reputation and business potential suffering
Solutions:
- Customer SMS the code and gets a return. massage on the product status
- Brand authenticity increased
- Removed duplicate product from the super shops
- Promotional offers directly to the previous buyers (database of the verifying phone numbers)
- The QR code introduces promotional offers and or usage tutorial
Spotlight Of Work
