Why Work With a
Consultant?
Working with a marketing consultant gives you direct access to a team of experts who live and breathe digital marketing all day, every day. Brafton consultants understand how every part of your marketing strategy impacts performance. They can tweak and finetune your marketing efforts to get better results.:
- Strategic marketing.
- Project management.
- Persona development.
- Email marketing.
- Web development.
- Content creation.
- Operations.
- Performance analysis.
- Sales and marketing.
Marketing
Strategy Development
Your marketing strategy needs to be laser-focused to reach potential clients, bring in qualified leads and score valuable conversions. Trends Bird Limited marketing consultants can craft a successful marketing program, campaign or strategy built around the specifics of your industry, your business and your customer base.
We also take into account the latest changes and updates to the digital marketing landscape. Industry best practices become outdated very quickly, but we always have our ears to the ground to catch the most recent developments. You can rest easy knowing your marketing strategy incorporates the most up-to-date engagement trends, search engine algorithm changes and marketing best practices.
Trends Bird Limited consultants understand how sales and marketing efforts support one another. They devise marketing strategies that generate qualified leads while leveraging sales data to inspire your next successful marketing campaign.
Consulting
Search Engine Marketing
Search engine marketing (SEM) and search engine optimization (SEO) are fundamental components to today’s marketing strategies. If you’re not making the most of SEO and SEM opportunities, your brand’s digital presence will suffer.
Every aspect of your marketing efforts needs to take SEO into account, from website design to content creation. Brafton marketing consultants approach SEO and SEM demands from every angle:
- Technical SEO factors like site architecture.
- On-page SEO factors like targeted keyword usage.
- Off-page SEO factors like backlinking.
SEO is at the core of everything we do. We ensure your website is primed to rank higher in targeted search results, drive high-intent traffic to your site and raise your brand’s digital profile.
Persona
Development Services
Know your audience – that’s the secret to successful marketing. Our consultants will develop customer personas to guide your marketing efforts, from outreach strategies to content creation. Our diligent, time-tested process uses considerable research to define your key customer demographics and sketch out your buyer and influencer personas.
Consulting
Social Media Services
Social media networks are great places to interact with potential and returning customers and start establishing a digital presence for your brand. Brafton’s social media consulting services are tailored to each of our clients, accounting for your industry, your brand and your audience. We steadily build your social media presence, increasing your followers, working with industry influencers and guiding users to your other channels.
Marketing Consultancy
A Problem-Solving Method
Underperforming marketing
One of the regular problems that could involve several aspects. Initially, the most popular factor is the decline in leads and ineffective conversion rate. In other cases, the problem relies on generating quality traffic for the website and across digital media channels.
Establishing a new market
The problem of expanding to a new market requires a local expert. It is associated with competitive analysis and gaining an understanding of the target consumer.
High cost per acquisition
A common problem that usually facing senior management and the marketing directors. The paid channels’ efficiency and campaign planning are among the top factors that affect the marketing dollar and ROI. It crucial issues for companies who are heavily spending on Google Ads and other paid channels such as Display and Facebook Ads.
Social Media Marketing
It is commonly known that social media is a highly competitive marketing channel. Businesses tend to investigate the performance of their social media channels. This problem is usually associated with the need to increase the reach and improve brand communication.
SEO and Organic Traffic
The need for a higher rank in organic results brought SEO into one of the top priorities in marketing activities. Companies are always facing high competition in the organic rank and looking for experienced SEO consulting to achieve the most optimal results.
Technical
Technical consulting is not necessarily conducted by technology partners. In some cases, a marketing consultant is required for a massive audit or setting up a marketing automation plan. One of the major needs is conducting research of the marketing tech stack and providing effective recommendations of tools that fit with the marketing needs.
Frequently asked questions about
Marketing Consultancy
The job of a marketing consultant varies by company and project but typically involves advising companies on the best way to reach, engage and convert customers.
Marketing consultants can offer a range of services which include:
- Evaluating current marketing efforts and making suggestions for improvements
- Helping to devise, plan, and implement digital marketing campaigns across channels
- Training other marketers on best practices and technologies
- Offer solutions for workflows or new methods for reaching and converting consumers
- Tracking the success of marketing strategies using analytical tools
Marketing consultants can offer a range of services which include:
- Evaluating current marketing efforts and making suggestions for improvements
- Helping to devise, plan, and implement digital marketing campaigns across channels
- Training other marketers on best practices and technologies
- Offer solutions for workflows or new methods for reaching and converting consumers
- Tracking the success of marketing strategies using analytical tools