Interactive marketing is the process through which brands use video, comments, visuals, infographics, games, blogs, email, social media, audio, and other formats to have a bilateral exchange with consumers.
Interactive marketing is the process through which brands use video, comments, visuals, infographics, games, blogs, email, social media, audio, and other formats to have a bilateral exchange with consumers.
If traditional marketing was once a one-way communication between a brand and consumers, interactive marketing transforms this into a two-way exchange that involves both parties. Rather than audiences simply viewing a message from a brand, interactive marketing lets audiences be part of the conversation to actively engage with brands through collaborative experiences.
It’s easier for your staff to “know all the answers.” They can answer multiple users at once, transfer to another team member or refer to the documentation for tricky questions. The customer won’t even notice it.
Unlike email support, the answers are fast, so users can quickly find what they are after.
A simple text box means no need to deal with cumbersome phone menus or extra contact forms. The answers are also clear, without any miscommunication due to strong accents or poor call quality.
With live chats, it’s easier to log answers for review than with phone support. This is useful for analytics and to monitor the quality of your agents’ responses.
One significant advantage is the ability to proactively contact your website users. This means live chats can also be a powerful tool for sales and upsells.
Live chat for marketing is a marketing strategy that uses live chat to engage prospects during the website browsing experience. During the engagement process, businesses share relevant information to encourage prospects to take action right away.
This not only helps you engage with them in real-time but also helps you increase the time spent browsing on your website. This is one of the ways through which you can leave an impression on your prospects and encourage them to return to your business later on.
After understanding what live chat for marketing is, it is time we start diving into various ways in which it can be incorporated into your existing marketing strategy. You can begin using live chat as a marketing tool through the following methods.
There’s no doubt that your traditional marketing strategy or paid marketing tactics can help you put your brand in the right spotlight. However, you need something that keeps marketing the same intent even when your target audience lands on your website.
Customers need a live chat to get quick and convenient answers to their questions on a website. Marketing and sales teams need live chat to collect leads and convert them into customers. Helpdesk teams need a live chat to solve customer problems faster, support them better, and engage them better.
Live chat is incredibly valuable for online businesses to capture leads, reduce bounce rate, and bring down the number of shopping cart abandonment. Similarly, live chat software can help B2B businesses to launch campaigns based on user behavior, deploy interactive chatbots to engage with them, or offer proactive support.
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