Digital PR
What we do with
Our digital PR team works closely with our clients, with you, to understand your business and your target audience. This gives us a chance to create meaningful stories to share with them.
We research your niche and find the best digital channels to share these stories and get the most effective traction with journalists, websites, and other online sources.
They utilise the power of our backlink team to fine-tune the acquisition process, combined with the Digital PR process, to give you much more effective wins.
Why is
Digital PR
Important?
Digital PR is a backlink acquisition strategy, and backlinks are a key component for your SEO ranking. Backlink Acquisition is one of the biggest components of Off-Site SEO.
These backlinks bring qualified traffic to your website with a higher chance of conversions. They raise brand awareness to a wider audience.
For a successful Digital PR campaign, the agency and the client will need to attend the PARTY with:
- Openness and receptiveness to creative ideas and concepts
- Transparency
- Communication
DIGITAL PR PROCESS
U
nderstanding the Digital Audience
Our digital PR teams work with clients to dissect their digital target audience–covering age, location, interests, preferred online platforms, frequency/timing etc. Once you have established authority and authenticity in the digital landscape, we know that repetition is important for new or prospective customers to be converted. We utilise earned, owned and paid media to implement a cohesive brand experience and increase a brand’s presence in the online world.
D
efining Your Digital Marketing Channels
It’s important for digital channels to reflect a brand’s unique and recognisable image, tone of voice, and values–ensuring the messaging is aligned to the right audiences. As such, it is important for you to understand the audience and behaviours that are common in the various social media outlets. For example, LinkedIn often speaks to a professional audience via text, Facebook’s audience is older in age and therefore may engage better via infographics, while Instagram and TikTok are leaning into the younger generations engaged by short-form video content.
D
igital PR Strategy
Our digital PR teams aim to increase ROI by developing smart and outcomes-driven digital PR strategies encompassing online marketing strategy and social media strategies. This is done via a combination of media and digital public relations, influencer and social media content, and paid media to achieve success. For social media, we develop strategy, content marketing direction, talent negotiation and vetting, budgets, and campaign management.
R
esults & Tracking for Digital PR Campaigns
Digital PR can be tracked by a number of metrics, pre-defined in the campaign timeline. Traffic can be measured by Google Analytics or UTM links from social media. Share of voice can be measured by SEO (search engine optimisation). Brand awareness can be measured manually via surveys, or digitally via social or PR reach/impressions. We track our success no matter the metrics, and always aim to exceed the KPIs.
Frequently asked questions about
DIGITAL PR
Digital PR helps to spread the word about what your company stands for, what makes it unique in the marketplace, and any exciting products or innovations it is currently working on.
Digital PR includes a wide range of marketing opportunities like being interviewed by online publications, expanding your online presence and leveraging the enormous potential of social media to boost brand growth and recognition.
Online PR is the public relations work of communicating corporate information through various online communication channels like websites, blogs, social media and online news websites.
Digital PR SEO is an online marketing technique used by businesses to increase their online presence and attain organic brand coverage on search results.
- Define your objectives.
- Identify your target market.
- Create engaging content.
- Leverage online communication channels like social media, blogs, online news websites etc.