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LOREAL
Problems:
The market was supplied by the baggage parties
Often duplicate and counterfeit products
Original product price (& retailer’s margin) would be higher
Subsequent local promotions will increase the market size
Partner product Garnier was available, but the L’Oréal was not sold
Brand reputation and business potential suffering
Solutions:
Customer SMS the code and gets a return. massage on the product status
Brand authenticity increased
Removed duplicate product from the super shops
Promotional offers directly to the previous buyers (database of the verifying phone numbers)
The QR code introduces promotional offers and or usage tutorial
Spotlight Of Work
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