Inverter (IPS) for Villages:

In many villages, electricity is available intermittently though people have disposable income. Having an IPS is a necessity. As communicators, we needed to arouse the latent demand and lead them to purchase. The client would sell only there beating the competition. Our skills came in handy and useful for sales. We targeted them through social media after careful profiling. We continuously changed visuals and language suitable for rural areas. The client asked to stop the campaign due to stock out. Everybody was a winner!