Search Engine Optimization

Trends Bird > Search Engine Optimization

WHY CHOOSE US FOR

LOCAL WEBSITE SEO?

Expert Team With Unmatched Experience

Our team has worked with hundreds of clients of all sizes and across a wide range of industries, and unlike other SEO agencies, we deploy a cross-functional team of experts across all key areas of SEO – from technical SEO, to content, to link building. We learned from every situation and found new strategies to help us deliver huge results.

Dedicated Account Manager and Team

We’ll strive to get to know your business as well as you do, as we create your personalized SEO strategy focused on driving results. We pride ourselves on becoming a true extension of your team. During our partnership, you’ll get the same dedicated support as you’d expect from members of your own internal team.

Full Collaboration and Transparency With You

We believe that collaboration creates better results. After all, no one knows your business better than you do. From our first discovery call, we combine your knowledge with our SEO expertise to create a fully managed SEO campaign that meets your unique needs. We also believe that transparency is critical. We have a long list of happy clients who came to use after being over-promised elsewhere. We’ll be realistic with what you can expect.

Proven Track Record

We take the time to learn about our client’s plans, business, website (and their competitors) in order deliver effective keywords and other productive tools for growth.  We then implement a data-driven strategy.

Happy Clients — Both National and Local

We’ve worked with hundreds of clients over the years, from local favorites to national names. While their goals are different, the results are the same. They’re happy! They’ve stayed on with us longer than industry averages, and referred us to their colleagues at other companies. But don’t take our word for it, hear how we delighted our clients in their own words.

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eyword research and SEO strategy

Our SEO strategy is driven by a clear understanding of clients’ business goals, industry, market and competitors. Starting with keyword research, we build bespoke campaigns from the ground up to generate results quickly! It’s important to fully understand the market and your competitors to create a strategy that answers audience and beats the competition.

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echnical SEO

The foundations of a campaign begin with a and user experience (UX) analysis, ensuring there are no technical roadblocks that could affect performance. Search engines are increasingly focused on website speed and usability, and the SEO team here at Passion understand how to identify technical SEO quick wins that will have an impact on performance.

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n-site SEO

Successful SEO campaigns require optimised onsite content which can be easily crawled and indexed by search engines like Google, to ensure organic search visibility, and to answer any queries potential customers might have. Using a hub and spoke approach for content clustering, onsite optimisations will cover page content and structure, meta data and headers, as well as internal links and calls to action (CTAs).

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ink building and Digital PR

Beyond your own site, securing coverage and backlinks from other platforms can help boost your efforts. We regularly work with hundreds of publications to ensure there’s always somewhere suitable to publish content about your brand! Relevance is key when it comes to creating a link building strategy.

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commerce SEO

SEO for ecommerce is a different beast from other kinds of websites, and we have experience in, and an understanding of, tailoring SEO strategies for ecommerce platforms like Shopify, WooCommerce, BigCommerce and Magento to meet industry-specific requirements that will help your online store grow.

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nternational SEO

Beyond your own site, securing coverage and backlinks from other platforms can help boost your efforts. We regularly work with hundreds of publications to ensure there’s always somewhere suitable to publish content about your brand! Relevance is key when it comes to creating a link building strategy.

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ocal SEO

SEO for ecommerce is a different beast from other kinds of websites, and we have experience in, and an understanding of, tailoring SEO strategies for ecommerce platforms like Shopify, WooCommerce, BigCommerce and Magento to meet industry-specific requirements that will help your online store grow.

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ouTube SEO

YouTube is the second largest search engine in the world; don’t miss a trick by ignoring your video content! YouTube SEO optimises your video content so they appear in in-platform searches but also across the SERPs (Search Engine Results Pages). Read our handy Guide to YouTube SEO to find out more.

Keywords Optimization

Meta Tags Optimization

Rich Mark-ups

Technical SEO

SEO friendly Content Optimization

Responsiveness

Blog Setup

Link Building / Outreach Campaigns

Social Media Optimization

Frequently asked questions about

SEO

Search Engine Optimisation (SEO) is the process of improving the visibility of your website in Google’s organic search results, and across all other major search engines. This makes it easier for your target audience to find you and will ultimately increase your website’s organic traffic. It is a key component of any digital marketing strategy, alongside social media marketing content marketing and other channels. If done correctly  by an expert SEO agency, for example  it can yield huge rewards to your organisation.
Passion Digital will always offer a tailored approach to suit the requirements and budget of each client. We analyse your needs to determine exactly what’s required to satisfy them, then create bespoke SEO strategies based on your business goals, your industry and our digital expertise. This is all reinforced with integrated business data to prove the effectiveness of what we do. Our multi-pronged approach to technical SEO and content marketing ensures that every part of your site will be improved, and nothing will be done without the express knowledge and permission of our clients.
  • Full technical & site speed audits
  • Usability and user experience audits
  • Keyword research, backed with search trend and intent analysis
  • Imaginativecontent creation and ideation
  • Targeted outreach & link building to gain backlinks and drive referral traffic
  • Full monthly reports & live dashboards detailing successes and actions moving forward along with analysis of results

If you want your website to rank better than your competitors on search engines like Google, then you need to develop an SEO strategy for your business. A successful SEO strategy will have a mix of on-site, technical and off-site SEO elements.

Off-site SEO involves building the authority of your website and driving referral traffic to it through link-building & PR. We have extensive experience in this notoriously difficult field, and use robust and imaginative methods for gaining links – exciting & linkable ‘hero’ content, monitoring online mentions, analysing industry and competitor trends – to take your website’s SEO to the next level, just as we have done for many of our current and former clients.