5-Step
Media Buying and Planning
Digital media planning and buying is a process that helps businesses and brands connect with prospects and customers as they move through the four stages of the buyer journey.
The five steps of the media buying and planning process are as follows:
- Identify target audiences through comprehensive market research.
- Understand your audiences’ interests.
- Find your audiences when they are most receptive to your messages.
- Deliver creative that motivates them to take action.
- Test and retest your ad placements and creative to uncover what’s working and what’s not. Refine and improve.
Services
of Media Buying
Define advertising objectives
The first step in media buying is to define the objectives, such as increasing brand awareness or driving product or service sales. These objectives will inform the media buying strategy and help identify the best media channels to reach the target audience.
Identify the target audience
Media buyers need to understand the target audience’s demographics, behaviors, and preferences to select the most effective media channels for the advertising message.
Research media options
Media buyers research various media options, such as television, radio, print, digital, and outdoor advertising, to identify the most appropriate channels to reach the target audience. They also evaluate each channel’s cost, reach, and effectiveness to determine the best return on investment.
Negotiate rates and placements
Media buyers negotiate rates and placements with media sellers based on the target audience, advertising objectives, and available budget. They may also use audience measurement data and analytics to ensure the advertising message is delivered to the right people at the right time.
Purchase media space or time
Once rates and placements are negotiated, media buyers purchase the advertising space or time on the chosen media channels. They work with media sellers to ensure the advertising message is delivered on time and in the desired format.
Track and analyze campaign performance
Media buyers track and analyze the campaign’s performance using data and analytics to measure the effectiveness of the advertising message. They use this information to adjust the media buying strategy and optimize the campaign’s performance.
Key steps
media buying process
PLATFORM ANALYSIS
Based on your business objectives, we’ll determine the best platforms and channels for your advertisement, to deliver the best conversion and ROI.
OMNI-CHANNEL COORDINATION
We’ll make sure each platform your ad campaign uses is aligned, so your ads always appear fresh and are optimised to engage audiences effectively.
PRICE NEGOTIATION
With a global partner network and expertise spanning markets and verticals, we work hard to ensure you get the best deal for campaigns and the best return on your budget.
CONTENT & CREATIVE SUPPORT
We can help you build a creative strategy that captures your audience’s imagination, whatever your message.
STRATEGY
We’ll work with you to understand your brand and establish your target audience, budget and core messaging. Our media buying specialists create an effective strategy tailored to your unique KPIs.
MARKET INSIGHTS
When it comes to your media buying campaign, we know when, where, and how much you should spend to get unbeatable value. Our market insights help ensure your ad is best placed for maximum reach and engagement.
