Digital media planning and buying is a process that helps businesses and brands connect with prospects and customers as they move through the four stages of the buyer journey.
The five steps of the media buying and planning process are as follows:
The first step in media buying is to define the objectives, such as increasing brand awareness or driving product or service sales. These objectives will inform the media buying strategy and help identify the best media channels to reach the target audience.
Media buyers need to understand the target audience’s demographics, behaviors, and preferences to select the most effective media channels for the advertising message.
Media buyers research various media options, such as television, radio, print, digital, and outdoor advertising, to identify the most appropriate channels to reach the target audience. They also evaluate each channel’s cost, reach, and effectiveness to determine the best return on investment.
Media buyers negotiate rates and placements with media sellers based on the target audience, advertising objectives, and available budget. They may also use audience measurement data and analytics to ensure the advertising message is delivered to the right people at the right time.
Once rates and placements are negotiated, media buyers purchase the advertising space or time on the chosen media channels. They work with media sellers to ensure the advertising message is delivered on time and in the desired format.
Media buyers track and analyze the campaign’s performance using data and analytics to measure the effectiveness of the advertising message. They use this information to adjust the media buying strategy and optimize the campaign’s performance.
Based on your business objectives, we’ll determine the best platforms and channels for your advertisement, to deliver the best conversion and ROI.
We’ll make sure each platform your ad campaign uses is aligned, so your ads always appear fresh and are optimised to engage audiences effectively.
With a global partner network and expertise spanning markets and verticals, we work hard to ensure you get the best deal for campaigns and the best return on your budget.
We can help you build a creative strategy that captures your audience’s imagination, whatever your message.
We’ll work with you to understand your brand and establish your target audience, budget and core messaging. Our media buying specialists create an effective strategy tailored to your unique KPIs.
When it comes to your media buying campaign, we know when, where, and how much you should spend to get unbeatable value. Our market insights help ensure your ad is best placed for maximum reach and engagement.
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